Email-first enables startups to:
- Validate ideas quickly [...]
- Fake it ‘til you make it [...]
- Force focus [...]
- Create habits [...]
- Be ubiquitous [...]
- Transfer to other mediums [...]
Very good points. Ryan goes on to point out several examples of email-first startups.
For what it's worth, GrantTree is currently paying £2k a month for a startup that still has no web page. They do have a daily email that is well worth the money, though. Do I care that they don't have a website? Nope. Would I pay any more if they did? Nope.
