daily articles for founders

Running a startup in the UK (or with a UK subsidiary)? Get in touch with my company, GrantTree. We help with government funding.
B2B SaaS growth techniques  

Solid article by Lars Lofgren about five key techniques to get more users for a B2B SaaS app. The five techniques listed are:

  1. Integrations with other products that target businesses
  2. Work emails: leveraging the fact that many of your users have colleagues
  3. Embeds: enabling businesses to embed their content into their site
  4. Powered by: tagging your product when it's being used
  5. Free stuff: giving away something valuable (e.g. a thorough guide) to encourage referrals

Each technique is described with examples and best practices. Even an experienced B2B entrepreneur will probably learn a thing or two from reading this article.

More from the library:
How to use metrics in a startup
Don't underestimate simple ideas
How to get users through business partnerships