Solid article by Lars Lofgren about five key techniques to get more users for a B2B SaaS app. The five techniques listed are:
- Integrations with other products that target businesses
- Work emails: leveraging the fact that many of your users have colleagues
- Embeds: enabling businesses to embed their content into their site
- Powered by: tagging your product when it's being used
- Free stuff: giving away something valuable (e.g. a thorough guide) to encourage referrals
Each technique is described with examples and best practices. Even an experienced B2B entrepreneur will probably learn a thing or two from reading this article.
