More recent articles of mine can be found on danieltenner.com
Swombat.com is no longer actively maintained, but all the posts here are still available for your use. The original objective was to regularly summarise and comment on the best articles for founders each day, as well as occasionally post our my own thoughts and advice, so that you could read the most useful articles while focusing on building your own startup. As most of the articles in the founders library were selected to be "evergreens", I hope you still find them useful!
This article by Brett Cooper might seem a little basic for those who have been following the startup world for a while, but for newcomers, it outlines a number of mistakes that are all too common, such as over-complex freemium models, too much text, complex incentives, etc. The fundamental principle, as always, is to keep things simple and clear.
Worth a read if signup page conversions are a new topic you want to learn about.
