Don Dodge on the key elements for an elevator pitch (already covered before here, for those whose elevator rides don't last 3 minutes):
- have several different pitches of different lengths;
- start with a description of the problem;
- describe the target customer;
- stop for feedback to check the listener cares;
- present the solution, and why it's better;
- describe the competition;
- described the business model (how you will make money);
- sell the team;
- close.
