Robert Laing proposes a method for encouraging people at a startup to blog regularly:
Every week on Tuesday morning at 11am, all permanent staff pick their blogging topic from a list and complete a blog post on that topic within the hour. We then post the output staggered throughout the week.
That's a great approach, and Robert is right that an active blog is an invaluable asset to a budding startup, in terms of generating visibility and opportunities.
Robert also proposes some key elements to make the blog posts successful:
- Write as yourself
- Avoid regurgitating news
- Have an opinion
- Stay relevant
- Keep the rhythm
- Finish on time (if doing the power-blogging hour)
