Tracy Osborn, a designer by trade, couldn't find a technical cofounder, so she did the smart thing: she learned to code, aimed for a not-too-technical type of product, and built it herself.
This is a great approach if you don't have a technical cofounder. Rather than bemoan the lack of technical talent, figure out a low-tech way to build your product anyway, learn to do it yourself, and do it. The advantages are multiple:
- Gain better knowledge of the market
- Gain better knowledge of numerous aspects of launching a business
- Create yourself a track record of launching things
- Understand technology better, so that you can more easily talk to technical cofounders in the future
- Make some money?
