More recent articles of mine can be found on danieltenner.com
Swombat.com is no longer actively maintained, but all the posts here are still available for your use. The original objective was to regularly summarise and comment on the best articles for founders each day, as well as occasionally post our my own thoughts and advice, so that you could read the most useful articles while focusing on building your own startup. As most of the articles in the founders library were selected to be "evergreens", I hope you still find them useful!
Some very practical tips, posted by Kristi Hines on the KissMetrics blog:
- Write About Someone Your Ideal Customer Can Relate To
- Tell the Story from Start to Finish
- Provide Easy to Read Formatting
- Include Real Numbers
- Talk Specific Strategy
- Try Different Formats
- Appeal to Different Types of Learners
- Make Them Easy to Find
Keep bookmarked, and go through the list next time you're putting together a case study page.
