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The coffeeshop fallacy  

Nice article by Rob Fitzpatrick (founder of London-based, YC-funded Habit Industries), using the analogy of a coffee shop to hammer home the concept that wanting to work in your startup is not a good reason to start a startup. It's a good read, enjoy.

This is a familiar point for readers of E-myth, and it applies to startups as much as to other businesses. Being a founder is not so much about building products or making sales as it is about building a business. In order to do this effectively, you need to be able to mentally step out of the day job of working in the company, and working instead on the company.

More from the library:
What does the business guy do pre-launch?
Elad Gil's engineer hiring process
Motivating your (technical) cofounder