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Beginner's guide to landing pages  

We've covered landing pages before, but this, by Cameron Chapman, is a very thorough guide with examples, a must-read.

The points covered include:

  • A clear call to action is vital
  • Clear and concise copy
  • Only ask for vital fields for sign-up
  • Remove navigation elements
  • Single landing pages versus mini-sites
  • Paying attention to the fold
  • Below-the-fold calls to action
  • Image and font sizes
  • Centered, single-column layout
  • Matching the look and feel of an email campaign

And, of course, the article mentions that landing pages should be A/B tested. Enjoy the full article.

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