swombat.com

daily articles for founders

Running a startup in the UK (or with a UK subsidiary)? Get in touch with my company, GrantTree. We help with government funding.
How to get users through business partnerships  

Getting users from another business via a partnership (what the author calls B2B2C) can be very hard to pull off. I've had several such attempts fail in the past. So it's with great interest that I found and read this article by Brian Balfour that provides a thorough guide with do's and don't's - well, as thorough as an article can get.

Enjoy the article here!

More from the library:
Should you really be a startup entrepreneur?
Paid iPhone apps vs in-app purchases
Be specific in your requests