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How to get users through business partnerships  

Getting users from another business via a partnership (what the author calls B2B2C) can be very hard to pull off. I've had several such attempts fail in the past. So it's with great interest that I found and read this article by Brian Balfour that provides a thorough guide with do's and don't's - well, as thorough as an article can get.

Enjoy the article here!

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