One of the mistakes I see entrepreneurs make is they move to business model before locking down strategy. The way I like to think about this is get the product right first, then lock down the strategy of the business, then figure out the business model.
The article makes a good case, but something feels odd or missing. Ah yes, context. From the very first comments on the article:
reece: pre-requisite: investors who are willing to take that path with you.
Fred Wilson: correct
This article may be good advice for funded startups that can wait (potentially for years) to nail down their business model. It's deadly startupicide for first-time entrepreneurs looking to build viable businesses.
Context is everything.