swombat.com

daily articles for founders

Pricing experiments  

This article provides a great overview of a lot of insights and lessons from studies about pricing over the last few decades. It covers a number of approaches:

  • Decoy pricing
  • The magic of number 9
  • Anchoring and the contrast principle
  • Straightforward pricing
  • Pay what you wish
  • Offering 3 options
  • Price perceptions
  • How to split test prices

Each point is covered in enough depth to be useful (this is not one of those "7 ways to tweak your pricing" articles that provide nothing useful. Have a read, and you'll probably learn something.

More from the library:
Fit your product to the right market
SaaS pricing model and revenue
Hair of the dog
Google Analytics Alternative