Yet another great article by Des Traynor. This one makes the obvious-once-you've-said it but rather subtle point that all content that you produce is marketing.
The phrase “Content Marketing” describes marketing by attracting potential customers with content that interests them. All content should have that goal however, not just the stuff produced by the “content marketing” project. Blogging, eBooks, and webinars are universally regarded as marketing materials, but other equally important content like FAQs, Docs, Press Releases, Welcome messages, etc. sometimes fall into some other bucket of “Content That Does No Marketing™”.
Bullshit. It’s all marketing when you’re doing it right.
Des goes on to offer some solid tips for getting your content to be just right so that it does market your product or service. Read more here.