daily articles for founders

A novel way to reduce your startup's cost  

Eric Simons had run out of seed funding, but happened to have been incubated in a building with lax security, so he lived there for two months, taking advantage of the couches, gym, showers, free food and office space:

This was his routine: He'd work until midnight or later, and then fall asleep around 2 a.m. on one of the couches. At 7 a.m. -- and no later than 8 a.m. so he'd be safely out of his field bed before anyone else arrived -- he'd wake up, go down to the gym for a workout and a shower, and then go back upstairs and scarf a breakfast of cereal and water or Coke. Then he'd work all day, finally waiting until everyone else in the building had gone home before returning to one of his three favored couches.

In some circles that would be known as desperate. But in entrepreneurial circles, this is simply known as remarkably resourceful. Even more resourceful is the fact that he leveraged this adventure into press coverage that will (hopefully) help his startup.

More from the library:
Good looking emails are killing your customer conversations
Unintentional plagiarism - your ideas belong to everyone
The Fool on the Hill, with commentary
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