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How to increase user engagement  

Des Traynor runs one of the best blogs on User Experience around. If you're not subscribed, I highly recommend you do. He's consistently pushed out excellent, thoughtful, instructive, beautifully illustrated, useful articles about various aspects of designing a startup's product as well as the hidden bits like analysing user behaviour.

This particular article focuses on how to increase user engagement, and suggests several specific techniques:

  1. Make a strong impression
  2. Always show a welcome message (presented in such a way as to start a discussion)
  3. Gradually expose the depth of your product
  4. Define a message schedule
  5. Announce features and improvements in-app
  6. Talk with customers during trials

Great stuff. Read it.

More from the library:
Startup sales: #1: Map your sales process
How to get Facebook marketing to work
How to hire a salesperson