daily articles for founders

Detailed case study of validating a project idea  

Rob Fitzpatrick works through a detailed example of idea validation, using an idea which he's currently working on as the example.

You should go and read the whole thing, but here are a couple of pull quotes:

This simple cycle is the core of all startup strategy:

  1. What are the biggest assumptions and uncertainties baked into our idea?
  2. What’s the fastest, cheapest & easiest way to answer those questions?
  3. Do it.
  4. Measure it.
  5. What are the biggest assumptions and uncertainties still baked into our idea? And so on.


Note that I didn’t write a single line of code until I was up to assumptions 4 & 5, by which point I was confident in my problem, value proposition, and customer segment. The total time spent coding to date is still well under 20 hours — a single long weekend or a week of late nights after work.

More on this approach here.

More from the library:
Civilisation, productivity, and choice
An easy way to increase startup success rates
Growth vs Capital Efficiency
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