daily articles for founders

How to explore and develop a business idea  

Here's a great article by Noah Kagan, outlining the steps from defining a business idea, to evaluating its market potential and finally testing its viability.

This should be a must-read for new entrepreneurs, as a step-by-step template for getting started without risking everything into a moon-shot startup. This approach may not make you the next Steve Jobs, but knowing how to do it will require you to learn many skills which are useful in any business.

More from the library:
Startup sales: #1: Map your sales process
How to get actionable data from Google Analytics
If you build it, they won't come
Google Analytics Alternative