swombat.com

daily articles for founders

The copywriting difference  

A simple tip from Alex Pankratov that applies to almost every aspect of designing a product:

Simply changing the email subject from "Email Confirmation" to "Please confirm your email address" increased the number of completed subscriptions from 51% to 82%.

37Signals have harped on about it before too. Copywriting is design.

And then, there's also the fact that new users will fall back on text before other visual cues, as pointed out by Jennifer Boriss. Text matters.

More from the library:
Patrick McKenzie's work on the Fog Creek website
Working smarter in a startup
Hiring from Craigslist
Google Analytics Alternative