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Signup page conversions 101  

This article by Brett Cooper might seem a little basic for those who have been following the startup world for a while, but for newcomers, it outlines a number of mistakes that are all too common, such as over-complex freemium models, too much text, complex incentives, etc. The fundamental principle, as always, is to keep things simple and clear.

Worth a read if signup page conversions are a new topic you want to learn about.

More from the library:
Investor tricks to mess with valuations
Startup sales: #3: Cut out steps you don't need
Never negotiate piecemeal