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Startup vs Lifestyle Business  

Corbett Bar:

A startup's job is to grow big enough to provide a return to investors. A lifestyle business's job is to provide a great quality of life to its owners.

(...)

The real question to me is, what do you want from your business, both in the short- and long-term?

It's worth adding that you're allowed to change what you want throughout your life. Be sure to re-examine the question regularly to make sure you're not chasing life goals that you no longer care about.

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