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Page.ly's philosophy  

How did page.ly evolve from a 2 person bootstrapped company with an idea in 2009, into a 2 person bootstrapped company that is the market innovator, market leader, profitable, and serving thousands of customers in early 2011?

It's worth noting, before you dive in and enjoy this article, that what worked for Page.ly may not work for anyone else. And Page.ly is only at the beginning of their life as a company - it's hard to tell which of those principles will stand the test of time.

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