daily articles for founders

Use good copywriting to reduce customer support load  

Here's a very good article by the IDoneThis Team illustrating, with concrete examples, why copywriting is important for startups, and some essential advice for how to get it right. In summary:

  • Explain your service using the fewest possible words - every piece of detail is an opportunity for confusion.
  • Use help documentation to handle corner cases.
  • Users won't read most of the words you write - understand how context shapes meaning.
  • Include help text on every single page.

Perhaps I'm biased as a writer myself, but I believe that good writing is an essential skill for entrepreneurs. In fact, I've covered a more general example of this in an earlier article on how to get better at writing.

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