Use our company's extended network, and particularly LinkedIn, to an extreme. We flip the standard target prioritization process around: We make the people in our extended network (within 2 degrees of separation) the starting point and ask ourselves "how can myGengo help this person and company better do business". Then we go ahead and prioritize those contacts based on common business metrics (value potential, strategic fit, etc) and use the network that initially lead us to the target for reaching out.
→ True ecosystems
→ Hiring well is hard
→ Send your (wrong-fit) customers to your competitors