daily articles for founders

How to keep your sanity during launches  

Launches happen. That's true both in the startup world and in the corporate world. Sometimes they're quiet (when you sneakily release a feature and slowly apply it to your whole user population), and sometimes they're very loud (we've launched! sign up now for a first-day 50% discount today only!).

No matter what your development process, if you build cool stuff for a living, at some point you will launch something, and then all hell will break loose. Paraphrasing Michael Lopp: Launching a product isn't going to kill you, but it will try.

Here are Erin Bury's tips on how to survive:

  • Make sure all hands are on deck before, during and after.
  • Know that you will encounter technical difficulties.
  • Know that some people will attack and criticise you.
  • Make it easy for people to share their feedback and set aside time to respond.
  • Don't miss the PR opportunity.
  • Spread the word to the network of founders and customers that you know.

The last one is a great point. Don't just launch online - tell everyone else too.

More from the library:
How to deal with massive technological disruption
How to detect a toxic customer
How to write good startup advice articles
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