swombat.com

daily articles for founders

How to optimise facebook campaigns  

Ilya Lichtenstein proposes some solid advice for running Facebook advertising campaigns. The highlights are:

  • Expect to start off losing money (and so run lots of smaller campaigns to tune and optimise them).
  • Cut low-performing ads after about 30 clicks, and invest more in high-performing ads.
  • A good CTR to aim is about 0.1%.
  • Expect CTR to slip over time due to saturation and banner blindness.
  • Use the reports help tighten your ads' focus.
  • Lower your bids until you find the sweet stop (and disregard suggested bids).
  • Once you've found profitable ads, scale up the spending, and look at foreign markets for extra-cheap traffic.

There are many more insights in the article. Read it if you want to learn how to get value out of this source of paid traffic.

More from the library:
The obvious, the easy and the possible
Guide to customer growth
Being your own boss means taking responsibility