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Hustling your first $25k of seed money  

Fred Wilson on AirBnB:

The Airbnb founders came out of the summer 2008 Y Combinator class. They came to see us right after pulling a great stunt at the Democratic Convention in Denver (in which Obama was nominated). They bought a bulk supply of generic cheerios and made up these cereal boxes. They sold these Obama Os for $4 a box and sold 8,000 of them, raising $32,000 to provide seed capital for their startup. I asked them if they'd leave a box of the cereal for us and it has been sitting in our conference room ever since. Whenever someone tells me that they can't figure out how to raise the first $25,000 they need to get their company started I stand up, walk over to the cereal box, and tell this story. It is a story of pure unadulterated hustle. And I love it.

Do you have someone on your founding team who can hustle, someone who figures out ways to squeeze money out of practically everything ? Those are worth as much as top engineers.

More from the library:
Jacques Mattheij on: Networking without going places
Bait and switch acquisition offers
Sleeping hard and working under your desk