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How to deliver an elevator pitch  

Don Dodge on the key elements for an elevator pitch (already covered before here, for those whose elevator rides don't last 3 minutes):

  • have several different pitches of different lengths;
  • start with a description of the problem;
  • describe the target customer;
  • stop for feedback to check the listener cares;
  • present the solution, and why it's better;
  • describe the competition;
  • described the business model (how you will make money);
  • sell the team;
  • close.
More from the library:
Outbound VC dialing
Customer Development is not a Focus Group
When do you throw in the towel on a struggling project?