Some great advice on startup recruiting from Roger Ehrenberg:
You’re not hiring to fill a role; you’re selling a dream. This doesn’t mean being fluffy (which engineers hate); it means clearly articulating the company’s big vision and how the right person will help the company disrupt and transform the market.
The rest of the article is worth your while too. Every founder will find themselves needing to recruit someone some day, and those early hires determine the fate of your company, so you have to hire the best you can.