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Power blogging hour: an approach to startup blogs  

Robert Laing proposes a method for encouraging people at a startup to blog regularly:

Every week on Tuesday morning at 11am, all permanent staff pick their blogging topic from a list and complete a blog post on that topic within the hour. We then post the output staggered throughout the week.

That's a great approach, and Robert is right that an active blog is an invaluable asset to a budding startup, in terms of generating visibility and opportunities.

Robert also proposes some key elements to make the blog posts successful:

  • Write as yourself
  • Avoid regurgitating news
  • Have an opinion
  • Stay relevant
  • Keep the rhythm
  • Finish on time (if doing the power-blogging hour)
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