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Launch within 6 weeks, as a non-developer  

Tracy Osborn, a designer by trade, couldn't find a technical cofounder, so she did the smart thing: she learned to code, aimed for a not-too-technical type of product, and built it herself.

This is a great approach if you don't have a technical cofounder. Rather than bemoan the lack of technical talent, figure out a low-tech way to build your product anyway, learn to do it yourself, and do it. The advantages are multiple:

  • Gain better knowledge of the market
  • Gain better knowledge of numerous aspects of launching a business
  • Create yourself a track record of launching things
  • Understand technology better, so that you can more easily talk to technical cofounders in the future
  • Make some money?
More from the library:
To raise or not to raise
Hypothesis testing for startups
Why you need to work for a big company
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