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Formula for elevator pitches  

A simple formula for an effective elevator pitch, via Elliot Loh:

We solve [problem] by providing [advantage], to help [target] accomplish [target’s goal].

And, once it makes sense, bolt on:

We make money by charging [customers] to get [benefit].

More from the library:
Kapil Kale's underground guide to PR for startups
Use your competitors' marketing budget for your campaigns
Driving, and the art of running a business
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