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Test and fund physical products with Etsy and Kickstarter  

Interesting, via The Startup Toolkit's Rob Fitzpatrick:

Etsy is an awesome way to sell one or two and answer the question, "does anybody want it?" It's the pre-kickstarter (which is itself the pre-everything-else).

It's like running a concierge MVP, but for physical product companies.

More from the library:
The "thin edge of the wedge" strategy
Sad, tired and alone - or not
Metrics for social startups