Slightly off-topic, but:
In a response, the Swiss government has been conducting a study into the impact downloading has on society, and this week their findings were presented.
“Every time a new media technology has been made available, it has always been ‘abused’. This is the price we pay for progress. Winners will be those who are able to use the new technology to their advantages and losers those who missed this development and continue to follow old business models,” the report notes.
This makes me proud to be Swiss.
On the topic, if you're looking to develop a disruptive startup based on helping people download movies more easily, sounds like Switzerland's the place to be (or at least host).