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Creating a great case study  

Some very practical tips, posted by Kristi Hines on the KissMetrics blog:

  1. Write About Someone Your Ideal Customer Can Relate To
  2. Tell the Story from Start to Finish
  3. Provide Easy to Read Formatting
  4. Include Real Numbers
  5. Talk Specific Strategy
  6. Try Different Formats
  7. Appeal to Different Types of Learners
  8. Make Them Easy to Find

Keep bookmarked, and go through the list next time you're putting together a case study page.

More from the library:
Criticism and two-way streets
Startup sales: #4: Make it easier to say yes than no
Never say "no", but rarely say "yes"
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