Some very practical tips, posted by Kristi Hines on the KissMetrics blog:
- Write About Someone Your Ideal Customer Can Relate To
- Tell the Story from Start to Finish
- Provide Easy to Read Formatting
- Include Real Numbers
- Talk Specific Strategy
- Try Different Formats
- Appeal to Different Types of Learners
- Make Them Easy to Find
Keep bookmarked, and go through the list next time you're putting together a case study page.