daily articles for founders

Engagement: Getting your users on-board  

Here's a great article, with examples from Foursquare, Instagram, Quora and Path, about how to hook your users into engaging with your app. In short, figure out which user actions drive engagement (e.g., for FriendFeed, it was "connect to 5 or more people"), and focus your design on encouraging this in new users.

The article also covers how this "design for engagement" needs to change depending on the kind of application you're building. For example, Instagram encourages you to follow more people so you see more cool photos in your stream, whereas Foursquare encourages you to follow people you know, because check-ins by strangers are boring.

More from the library:
User activity streams and cohort metrics
How to ask for introductions
Even Steve Jobs does it
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