Jason L Baptiste makes a great case for why every entrepreneur should write. I agree with this - in fact, I believe that writing is one of those essential skills that you should somehow recruit on any early startup team, because of all the opportunities it opens up.
All the initial points really boil down to the last one:
It Is A Rapid Accelerator Of Serendipity
Startups are certainly impacted by luck, but I believe they are impacted just as much by serendipity. You never know who knows who or who you may run into at an event. By putting yourself out there and making yourself open to meeting as many people as possible, serendipity is much more likely to happen. Once you have even a minor audience, you are now likely to experience the effects of serendipity. One article might reach 500 or 50,000 people in a short span of time. Remember that we live in a world where content/information travels faster than ever before. Out of those 50,000 people, you never know who might be reading, who might reach out to you, or who might leave a comment. I can tell you this: The majority of good things that have happened to me in business can be traced back to my writing
Writing is a great way to create opportunities for yourself and your startup.
Jason also provides some tips about how to get started:
- Keep it simple, worry about the aesthetics later on
- Define a specific audience to write to
- Set a regular routine
- Don't force it
- Initially share with close entrepreneurial friends
- Watch your analytics
- Avoid rambling
- No linkbait, just thoughtbait
- Make yourself easy to reach
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